India is set to become the world’s largest market for sports betting, according to industry experts. A report published by Euromonitor International forecasts that there will be over $2.5 billion spent on sports betting across the Asian nation during the next five years – up from around $1.7 billion spent in 2018.
While many countries have seen growth in mobile gambling, India is bucking this trend. The country now accounts for almost half of all mobile gaming revenue worldwide, having overtaken China earlier this year. This is largely due to the popularity of cricket matches in the country, with fans being able to bet on the outcome of the game via their smartphones.
The Indian government has been trying to encourage people to spend money on national sporting events rather than on entertainment, with the aim of boosting domestic tourism. However, the country still lags behind some of its neighbors when it comes to sports betting. In neighboring Nepal, for example, sports betting is legal and regulated.
In addition to the increase in mobile sports betting, the number of online gamers in India is expected to grow rapidly too. There were about 360 million online gamers in India in 2019, compared to about 370 million in 2018, according to research firm Newzoo. This represents a compound annual growth rate of nearly 9 percent, which suggests that the number of players could double every three years.
There are already several popular mobile sports betting apps available in India. These include Yummibet, Unibet, Bet365, Pinnacle, William Hill, Ladbrokes, 888Sport, MondoBet, Betway, and Betfair. Some of these companies offer live streaming coverage of major sporting events, including Premier League football matches, international rugby union fixtures, and tennis tournaments.
You came up with a great concept, developed your prototype, tested it out with friends and family, and now you’re ready to launch your mobile betting app. But there are a lot of things that could go wrong along the way. So how do you make sure that your app doesn’t end up like most others? In this article we’ll take a look at six different ways to increase engagement and keep your customers engaged with your mobile betting app.
1. Keep Your Users Engaged With Mobile Betting App Onboarding
Your mobile betting app needs to be easy to use, intuitive, and well designed. This includes the onboarding process where users learn about the features of your app. If your onboarding isn’t working, it might lead to low engagement. Here are three tips for improving your mobile betting app’s onboarding experience:
• Make sure your onboarding flow is clear and concise.
• Include screenshots and videos to help users understand what each feature does.
• Test your onboarding flow with real users.
The world of sports betting is changing fast. We live in an era where people spend most of their free time glued to their phones. In fact, research from Apptentive reveals that only 40% of consumers actually use apps a month, with only 10% remaining loyal six months later and less than five percent a year after downloading.
And what you really want for mobile betting app engagement is retention, even if driving that is nothing but a challenge—because once a player leaves your app, he/she won’t come back.
For you to understand why we think engaging your players is important, here are some reasons why we believe in mobile betting app engagement:
1. Increased engagement results in more bets, including first-time ones.
2. With high mobile app engagement rates, you can create growth cycles within your app and make players brand ambassadors or affiliates.
3. Increased customer retention leads to increased betting frequency.
4. Higher retention means lower churn.